Freedom makes an appearance in the New York Times Magazine!

Peggy Orenstein writes:

And that is why I need the mast. It came in the form of an app called Freedom, which blocks your Internet access for up to eight hours at a stretch. The only way to get back online is to reboot your computer, which — though not as foolproof as, say, removing the modem entirely and overnighting it to yourself (another strategy I’ve contemplated) — is cumbersome and humiliating enough to be an effective deterrent. The program was developed by Fred Stutzman, a graduate student in information and library science, whose own failsafe self-binding technique — writing at a cafe without Internet access — came undone when the place went wireless. “We’re moving toward this era where we’ll never be able to escape from the cloud,” he told me. “I realized the only way to fight back was at an individual, personal level.”

Freedom, which runs only on Macs, is downloaded more than 4,000 times a month. Stutzman says this mass-erosion of our self-control was inevitable, as the instrument of our productivity merged with that of our distraction: since computers have expanded from mere business tools to full-service entertainment centers. But I think there’s something deeper going on as well. Those mythical bird-women (look it up) didn’t seduce with beauty or carnality — not with petty diversions — but with the promise of unending knowledge. “Over all the generous earth we know everything that happens,” they crooned to passing ships, vowing that any sailor who heeded their voices would emerge a “wiser man.” That is precisely the draw of the Internet.

Thank you all supporters of Freedom!